On April 25th GoMax Solutions will be adopting a new industry wide protocol in sending email that now requires all senders to use a verified domain name. This critical change has caused quite a stir within the technical communities throughout the Internet as any company that transmit emails on behalf of their clients can no longer simply send these emails out unless a verified domain name is used within the “From” line in the email itself.
We will be sending additional emails periodically until the April 25th deadline. We will include easy to understand instructions.
How does this impact you?
What this means to you, as our client, is that unless you are able to follow the verification steps and apply specific DNS settings to your domain name (IE: the @domainname.com portion of your email address) then all future emails will be sent using our verified domain (firstname.lastname@example.org). Please note that if a recipient clicks reply to an email you sent, this will still work properly as the ‘reply-to’ address will be yours and the reply will come back to you.
All emails that originate from the GoMax inTouch system (Projects, Action Plans, Events, NRA, etc.) will be sent using the settings “From: Your_Name@secure-email.ca” & “Reply-To: email@example.com“. As you can see in the “From” address, it is our verified domain that has to send the email out. It is possible to have the “From” address use your own email address, however this requires domain verification using SPF and DKIM records applied to your DNS.
Why is this happening?
No one likes Spam email, and we all wish it would go away. True spammers out on the internet like to remain hidden and prefer to not have tracks back to their location. Verified domains are trackable and help ensure legitimacy in the emails sent from the domain. Although the usage of SPF and DKIM for domain verification is not new, previously it hasn’t been widely used, it is only now that the large Transactional email providers are fully incorporating this requirement. GoMax Solutions uses the Mandrill platform for Transactional email, and it was Mandrill who set the date of April 27th as the final deadline to use verified sender domains. Any email sent after this date from a non-verified domain will not be delivered. We chose April 25th to be a couple days ahead of the curve.
What do you need to do from here?
You have 2 choices:
1) continue as normal and see how things work out using our verified domain as explained above (firstname.lastname@example.org). We feel that for most people this will work just fine, particularly those who will be unable to get their parent corporations to perform the required verification steps with the SPF and DKIM DNS settings.
2) go through the process to get verified. If you are in control and have registered your own domain name, this will be fairly easy to accomplish. However, if you use an email address provided by another company such as @gmail.com, @outlook.com, @shaw.ca, @telus.net, this simply will not be possible. If you have an email address provided by your parent corporation, you will have to check with them to see if they will cooperate and apply the required DNS settings to get verified.
Should you choose to try and get verified, please contact our support department by submitting a support ticket and further instructions will be sent to you.